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SEO in Your IA Strategy


Contributed by Nathaniel Davis
February 22, 2012

SEO in Your IA Strategy
It's typically advantageous for a site to make its content visible to search engines. Why? Search engines offer one the most widely used forms of information architecture today: Search engines attempt to make it easier for people to navigate to information across the entire Internet.

As a result, search engines should be viewed as a natural extension of your site's information architecture—surfacing your content to users in ways that may go beyond your control.

This overview briefly explains the basic practices of information architecture that promote sound search engine optimization (SEO).

Download: SEO in Your IA Strategy

SEO in Your IA Strategy



Davis, Nathaniel. "Putting SEO in Its Place" December 5, 2011. UX Matters.com. Retrieved February 22, 2012.


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